Monday, 12 January 2009

Moving on and Moving Home

The Japanese have a curious custom. They believe that objects have a soul, and the more personally connected to the owner an object is, the stronger that soul will be. This belief is loosely tied to the philosophical concept that is called 'animism'.

Well, it stands to reason that houses would have a soul under that line of reasoning. What could be more personal to you than your dwelling? With that said, you can look back on all of the past places you have resided, as you have moved to different addresses throughout your life, and perhaps you'd have something or other to say to that old place of residence. If your typical person were to write a letter to their old dwellings, it might go something like this:

"To the house I grew up in: Thank you for those childhood memories that I could never replace. I'll never forget how you made the doors squeak and the blinds rattle at 2AM to scare the cookies out of me making me think there's a monster in my room when I was five. I loved how your kitchen held up under mom's cooking. I'm sorry that I broke your window with my cricket bat. But I'm really disappointed in how you deteriorated after we moved away. Now your whole neighborhood has gone to seed, and there's people living there that aren't nearly as nice as we were.

To my college dorm: Thank you for being so easy to sneak into after curfew on nights when we came home drunk. If at least half of your windows hadn't had broken latches, I don't know what we would have done! But I really felt like you were unfair to us in some ways. When that one guy played a practical joke on us by coating the entire hallway floor with shampoo, we never imagined that we would be days and days mopping it over and over to get all the soapy residue off. Thank you for supporting rumors that you were haunted, which led to so much fun with the flashlights at night and some visiting girls.

To our first apartment: I hope you've learned your lesson. You didn't like us from the moment we moved in. We were just a young couple starting out, and you really resented us for being there. No sound from the neighbor's racket-excuse for music was too minor to let through the wall to wake us up. Your water heater leaked, your electric sockets sparked and blew out, you shut down the air conditioner every summer, your cupboard doors were always swinging open and making me bump my head on them when I stood back up after digging something out of a drawer, and I swear you dropped that closet door on me on purpose. I'm glad we can afford better now.

To our intermediate condo: You were the faithful one. We raised our kids and went to work and came home and never thought twice about you. You put up with crayon art and spewed spinach on the walls, let me crash my car into your garage door with hardly a scratch on either one, and held up like a champion through that big flood when the rest of the neighborhood suffered water damage. When lightning hit you, you dutifully shut down your circuit breakers rather than allow our appliances and computers to get fried, which is more than I can say for some houses. We miss you.

To our starter house: I hope we were good enough for you. God knows, you cost enough. I always thought that living in you was some kind of privilege that you were grudging to bestow on us. Nobody explained to us how to turn the shower on. We'd crank on the bathroom tap and search and pull and push and pat and turn everything we could find, until we found the little ring on the bottom side of your faucet. That face full of ice water you gave me when I yanked down on the ring was all the hint I needed: I was not worthy. But I tried my best. I tried to mow your cranky lawn with all of its slopes and dips, but it never came out neat. I was constantly reminded of how seriously I should take my responsibility as a homeowner, when you drains clogged at the slightest provocation. I mean, that was just Hollandaise sauce, you know. It should have gone right down, it was just liquid. I really didn't think spewing it all over my shoes was called for. And what was up with the booby-trapped window shutters? The only way to operate them without pinching my fingers was to wear a catcher's mitt."

Yes, it would go something like that. Everybody should write a letter to the home they've moved away from. It's great to get this off of your chest!

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Thursday, 8 January 2009

What people shop for online

Here is a list of 10 things people often buy online according to RTE.ie. Quality domains in these areas are always well worth looking for.

1. Cosmetics
I talked about lipstick in my last post and cosmetics in general often fall into the recession-proof category. Women tend to use cosmetics as a cheaper way to indulge themselves during hard times. Women in difficult financial times are often looking for part time/ second jobs and selling cosmetics is a popular choice.

Estee Lauder posted a 31 percent increase in profits this past year. Cosmetics giants Ulta and Avon saw double-digit sales jumps

2. Electronics
Laptops, cameras, satellite navigation systems, TVs are easily accessible on the web but there is great competition for customers. With the difficulties of Circuit City and Best Buy, the Internet may increase its share of the electronics market over the brick and mortar stores.

3. Contact lens
Sale of glasses and contact lenses are not tied to your eye exam though many opticians encourage you to buy from them. Buying online makes sense for contact lenses and especially if you are just reordering. With an increasing older population, age related vision problems will be on the increase.

4. Furniture
Furniture stores are often tied to home sales as a business. With home sales so low, many furniture stores will need to cut back on the number of stores or even close. Having a presence online has a lower overhead cost and so online furniture stores are more likely to weather the current hard financial times.

5. Clothing
Clothing is a highly competitive area both on the Internet and in the malls. The teen and pre-teen market are quite sensitive. Teen and children’s apparel retailers are likely to do the worst, with an estimated 11.1 percent decline in 2009. However people looking to supplement their income may look to sell clothing online.

6. Specialty clothing
The outlook may be brighter for specialty clothing such as outdoor or sportswear. Finding a niche to compete in requires careful research but people looking for odd sizes often resort to online searches.

7. Food
Supermarkets are now recognizing the demand from consumers for delivery or pick-up services. Searches for price comparisons, sales and coupons may increase in difficult economic times. Also people will look to save money by cooking at home instead of eating at restaurants. Specialty food items provide niche opportunities.

8. Dishes and cookware
Tied to the previous point, with more people eating at home, demand for dishes and cookware should increase. Cooking accessories and cookbooks may also benefit.

9. Car Parts
To save money, home car repairs may become more common. Oil changes and routine maintenance can be handled by the average motorist.

10. Books, DVDs, CDs
Home entertainment is likely to increase as people stay home and look for things to do. Sales of recorded music fell sharply in 2008, as consumers continued to migrate away from the CD format, large retailers reduced floor space for music and the recession dampened consumer spending during the critical year-end holiday shopping period.

The good news is that sales of digital music continued to rise steeply last year. Just over a billion songs were downloaded, a 27 percent increase from 2007

Because these areas have a lot of competition, careful research is needed before investing in domain names and before developing any domain names. The cost of good generic domains will be high because of the e-commerce potential of the domains.

One way to sell to end users may be to package a turnkey e-commerce website with the domain especially for those who may be looking to supplement their income due to recession.



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